Ryan effortlessly takes us on a journey through the decades, seasons and celebrations into the next chapter. Despite the sensitive subject matter, it’s by no means a tragedy. Instead it’s a celebration of life and a nod of respect to the generation that raised us.
The strength of the film lies in its simplicity. Ryan pairs beautifully lit shots with grounded performances to deliver a sentimental yet optimistic tone. We’re left with the message that ageing is not something to fear but a privilege to be shared. It can and should be handled with grace, dignity and love.
“We shot the commercial over three days around Auckland, New Zealand. It was one of the most enjoyable commercials I've ever made as diving into each distinct era allowed the team and myself to really geek out on the aesthetic. While of course the grade helped establish the time periods we also shot on different flavours of vintage lenses, to help establish each era. Aged care is a delicate subject, both for the individuals entering that stage of their life and their caregivers. When I saw the original script, from the team at Pitchblack, I was blown away by how beautifully they'd presented this tricky subject.”
CLIENT - OCEANIA HEALTHCARE
SENIOR BRAND MARKETING MANAGER Sandra Daniel
BRAND MARKETING MANAGER Heike Middleton
AGENCY - PITCHBLACK PARTNERS
PRODUCER Sacha Moore
PRODUCER Pippa Keiller
DIRECTOR Ryan Heron
DOP Chris Watkins
ART DEPARTMENT Tom Holden
EDITOR Andy Deere
COLOURIST Marc McCarthy
ONLINE & VFX Leon Senf
SOUND Liquid Studios
