Why go to 4 locations when you can bring them to you?
Take a peak behind the scenes and uncover how Alan Bibby walks us through a seamless blend of digital and real worlds using the latest tech in virtual production.
Using real time gaming software Unreal Engine, Alan was able to marry the real life talent and sets with digital backdrops that could be tweaked and tracked in real time.
This isn't Alans first XR rodeo, who has brought his vision to the XR stage for brands like General Motors and Famous Footwear.
Check out the BTS and final spot below.
Josh Reserve
Josh Reserve BTS / Alan Bibby
Josh Reserve
Reserved For You and Yours / Alan Bibby