PSYOP DIRECTOR REPRESENTED BY MAD COW FILMS IN UK & THE NETHERLANDS

Compelling stories and spellbinding visuals characterize the diverse commercial films of Director Marie Hyon, a co-founder of Psyop. Marie has recently released her short film Bottle Cap, which is making a splash at film festivals such as Clermont Ferrand, Stuttgart, Aspen, and at Annecy, among others. The film highlights our society’s toxic love affair with plastics and she hopes it will inspire change and action against single use plastics. Marie’s versatility and her unique vision allows her  to flow from character driven heartfelt, emotional stories, to hard hitting action game trailers, to the mesmerizing visual language of music videos and installations, and a variety of dramatic and whimsical commercial entertainment. Her work has won numerous accolades over the years including top awards at the Cannes Lions, the Clios, D&AD, AICP, and ADCs to name just a few.

Marie is a Korean American who moved from Seoul to Williamsburg, Brooklyn at the age of 9. Growing up as a female immigrant in the city, Marie was faced with many challenges, but the tactile, disruptive, inspirational atmosphere of New York City is where she has grown to love and call her home. She earned her BA at Parsons School of Design for illustration, had her work published in publications, such as the New York Times and the Village Voice, and had a long run as a designer/art director at Nickelodeon and MTV Networks. In 2000, Marie co-founded PSYOP with four other partners in a small storefront bar in New York’s East Village. Recently named a Standout in Ad Age’s 2022 Production Company A-list, PSYOP has been raising the bar for design-led visual storytelling for over two decades, and has now grown into a global creative collective of makers who inspire one another to keep evolving and doing the best work possible.

Marie views the world through empathetic eyes, sees beyond the surface of things, and her passion pushes her to create with meaning and depth, transporting audiences into the heart and soul of a scene. Marie continues to explore, feeding her curiosity, discovering opportunities to grow, and expanding her horizon, both internally and externally, always seeking joy in the process.