Jaguar F Type “The Art of Sound”

Mad Cow Films are proud to have been involved in the making of the new Jaguar F-Type film for Spark 44.

This film sets out to do just that, in a way that combines Engineering, Science and Art in a reflection of the philosophy that has guided the development of Jaguar’s new super car. The aim of the film was to blend science and art to give the viewer a powerful, emotional and sophisticated experience, with the car as hero. The all-powerful driving sound track of this film is the car’s incredible howling and crackling engine notes as it’s taken, full power, through the six gear changes.

The visualisation of this Jaguar’s roar hinges on an amazing scientific technique called Cymatics and specifically the use of Chladni plates. High intensity sound applied to a metal plate causes it to resonate depending on the frequency of the sound. Machine Shop designed and fitted the plates and supervised the SFX on the shoot.

The film was directed & lit by Steve Downer using a Milo Long Arm Motion Control rig at Jaguars’ famous testing facility in Gaydon, Oxfordshire.

Make sure to watch the Behind the Scenes film for Jaguar, directed by Justin Hackney!

AGENCY SPARK44

NICK HEARNE.................................CREATIVE DIRECTOR

NICK DOBSON................................BUSINESS DIRECTOR

JAMES HONNAN-MELLETT...........EDITORIAL DIRECTOR

OLIVER CREAMER.........................TV PRODUCER

PRODUCTION COMPANY MAD COW FILMS

DIRECTOR /DOP.....................................STEVE DOWNER

EXECUTIVE PRODUCER.......................PETE CHAMBERS

EXECUTIVE PRODUCER.......................JONAS BLANCHARD

PRODUCER.............................................NICHOLAS UNSWORTH

PRODUCTION MANAGER......................TOM BARTON

PRODUCTION ASSISTANT.....................SOPHIE RHODES

SFX...........................................................PAUL MANN @ MACHINE SHOP

EDITOR.....................................................NICH ARMSTRONG @ CUT + RUN

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